Comments on: Personal Branding Throwdown: Do you really have a brand? Feb 6, 1 PM CST http://www.socialmediathrowdown.com/personal-branding-debate/ lively discussion from different perspectives Mon, 26 Apr 2010 02:16:12 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Albert Maruggi http://www.socialmediathrowdown.com/personal-branding-debate/comment-page-1/#comment-12 Albert Maruggi Fri, 06 Feb 2009 14:26:59 +0000 http://www.socialmediathrowdown.com/?p=1#comment-12 Thanks for commenting Mark, looking forward to you listening at least, call in if you can (646) 716-4882. I think you hit the frustrating part of the issue, isn't your actions a reputation and regardless of what you say you are (brand) that's what the perception is. Conversely, one can say, hey, if I establish a foundation, and expectation of what I am, then I can shape my reputation. I think it is part of the issue. Lethia touches on this in her comment as well, you essentially have a brand whether you do anything or not. I suspect if you do nothing you have a Do Nothing brand, but that's a story for another time. The issue is with the increase in Web 2.0 participation, from blogs, to LinkedIn, to Twitter and the increase in unemployment and job insecurity, more people believe they need to tell the world who they are and what they want. It's almost a survival thing. On the other hand the question is if I am a company, do I want my employees crafting their personal brand on either 1) company time or 2) company information. And that's why this is a great issue for Social Media Throwdown (read this last sentence with echo effect and deep radio voice) Thanks for commenting Mark, looking forward to you listening at least, call in if you can (646) 716-4882.

I think you hit the frustrating part of the issue, isn’t your actions a reputation and regardless of what you say you are (brand) that’s what the perception is. Conversely, one can say, hey, if I establish a foundation, and expectation of what I am, then I can shape my reputation.

I think it is part of the issue.
Lethia touches on this in her comment as well, you essentially have a brand whether you do anything or not. I suspect if you do nothing you have a Do Nothing brand, but that’s a story for another time.

The issue is with the increase in Web 2.0 participation, from blogs, to LinkedIn, to Twitter and the increase in unemployment and job insecurity, more people believe they need to tell the world who they are and what they want. It’s almost a survival thing.

On the other hand the question is if I am a company, do I want my employees crafting their personal brand on either 1) company time or 2) company information.

And that’s why this is a great issue for Social Media Throwdown (read this last sentence with echo effect and deep radio voice)

]]> By: Lethia Owens ~ Personal Branding Strategist http://www.socialmediathrowdown.com/personal-branding-debate/comment-page-1/#comment-11 Lethia Owens ~ Personal Branding Strategist Fri, 06 Feb 2009 14:03:21 +0000 http://www.socialmediathrowdown.com/?p=1#comment-11 I agree Albert. Branding is powerful even if you don't think you are building one you are. The lack of focus on building your brand interestingly feeds into the building of your brand and it can be either negative or positive. One thing is clear, your brand is not who you think you are. It is who they (those you work with and live with) say you are. I have learned the hard way that if I don't focus on building my own brand and clearly articulate my value to others then someone else will do it for me and perhaps pigeon hole me with a label I don't like. Albert I'm not able to listen in at 1 pm today but I will listen to your BlogTalk recording later. I am looking forward to it. I agree Albert. Branding is powerful even if you don’t think you are building one you are. The lack of focus on building your brand interestingly feeds into the building of your brand and it can be either negative or positive.

One thing is clear, your brand is not who you think you are. It is who they (those you work with and live with) say you are. I have learned the hard way that if I don’t focus on building my own brand and clearly articulate my value to others then someone else will do it for me and perhaps pigeon hole me with a label I don’t like.

Albert I’m not able to listen in at 1 pm today but I will listen to your BlogTalk recording later. I am looking forward to it.

]]> By: Mark Palony http://www.socialmediathrowdown.com/personal-branding-debate/comment-page-1/#comment-10 Mark Palony Thu, 05 Feb 2009 19:41:44 +0000 http://www.socialmediathrowdown.com/?p=1#comment-10 Based on the couple of comments already logged, this should be an interesting show. If I may toss in my own pre-event two cents: Replace the word "brand" with "reputation" and it becomes obvious that everyone, whether they like it or not, has a personal brand. Furthermore, one's personal brand/reputation is decided not by the individual, but by those who have firsthand experience with the individual. I'm looking forward to the show. Based on the couple of comments already logged, this should be an interesting show. If I may toss in my own pre-event two cents: Replace the word “brand” with “reputation” and it becomes obvious that everyone, whether they like it or not, has a personal brand. Furthermore, one’s personal brand/reputation is decided not by the individual, but by those who have firsthand experience with the individual.

I’m looking forward to the show.

]]> By: admin http://www.socialmediathrowdown.com/personal-branding-debate/comment-page-1/#comment-9 admin Thu, 05 Feb 2009 18:36:26 +0000 http://www.socialmediathrowdown.com/?p=1#comment-9 Well, first thanks for the comment second, I definitely what to meet the person that wants to smell like me(on second thought maybe I don't) third, a brand is a funny thing because its almost like something that you have whether you like it or not. For example, a national brand coffee shop Caribou opened across the street from an independent coffee shop in my neighborhood. As I stood on that corner one day it dawned on me that in many respects the brand of the independent store was everything the other store wasn't. I felt like making a sign for the Indy store that said, Come here 'cause we are not them --------> look forward to hearing from you tomorow on the show. All the best Albert Well, first thanks for the comment

second, I definitely what to meet the person that wants to smell like me(on second thought maybe I don’t)

third, a brand is a funny thing because its almost like something that you have whether you like it or not. For example, a national brand coffee shop Caribou opened across the street from an independent coffee shop in my neighborhood.

As I stood on that corner one day it dawned on me that in many respects the brand of the independent store was everything the other store wasn’t.

I felt like making a sign for the Indy store that said, Come here ’cause we are not them ——–>

look forward to hearing from you tomorow on the show.

All the best

Albert

]]> By: Jeremy Tanner http://www.socialmediathrowdown.com/personal-branding-debate/comment-page-1/#comment-8 Jeremy Tanner Wed, 04 Feb 2009 21:56:16 +0000 http://www.socialmediathrowdown.com/?p=1#comment-8 Looking forward to it. The personal brand does exist, but only for a few people. You don't have a personal brand unless people want to smell like you. That is, a fragrance could be designed and marketed in your name. Briney, Tiger, Ringo by Ringo Starr... Jeremy Looking forward to it. The personal brand does exist, but only for a few people. You don’t have a personal brand unless people want to smell like you. That is, a fragrance could be designed and marketed in your name. Briney, Tiger, Ringo by Ringo Starr…

Jeremy

]]> By: Albert Maruggi http://www.socialmediathrowdown.com/personal-branding-debate/comment-page-1/#comment-5 Albert Maruggi Fri, 23 Jan 2009 21:48:58 +0000 http://www.socialmediathrowdown.com/?p=1#comment-5 Thanks Liz, call in too we'll make sure to get you in the mix. I look at this as a chance to sharpen the issues and the reasons for or against a certain strategy. A lot of effort goes into personal branding and I believe there is enough skepticism around the topic to have a lively conversation. For or against, doesn't matter just as long as you are there, I'll look for you. Thanks Liz, call in too we’ll make sure to get you in the mix. I look at this as a chance to sharpen the issues and the reasons for or against a certain strategy.

A lot of effort goes into personal branding and I believe there is enough skepticism around the topic to have a lively conversation.

For or against, doesn’t matter just as long as you are there, I’ll look for you.

]]> By: Liz http://www.socialmediathrowdown.com/personal-branding-debate/comment-page-1/#comment-3 Liz Fri, 23 Jan 2009 18:07:33 +0000 http://www.socialmediathrowdown.com/?p=1#comment-3 Awesome first face-off for the throwdown. I will tune in! Awesome first face-off for the throwdown. I will tune in!

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