Thanks to Hajj Flemings, author of The Brand YU Life  and Geoff Livingston, CEO of Livingston Communications  for their appearance on the Social Media Throwdown.  You can listen to the show in its entirety.

 As moderator,  here are a couple of highlights from my pespective, not quotes, but the points I took away from this conversation. 

Hajj Flemings 

• Personal brand is about character
• Difficult to be something you are not regardless of how you position yourself 
• It is necessary in our competitive job environment and global economy to establish yourself online
• It’s not about what you say, it’s about what you do

Geoff Livingston 

• Personal brand and reputation may be semantics, but within a company, personal online identities must be part of a team, not a lone star.
• Companies can grow and perhaps attract employees by having a blogging program as part of a team approach
• Learning about a person’s reputation is listening to what others say about you, not necessarily the information that is online
• Companies that invest in career development can generate loyalty, and today career development can include blogging and other social media representation 

Thousand thanks to Geoff and Hajj for being on the show.  Both men are on Twitter @GeoffLiving and @HajjFlemings

Let us know of topics you’d like to see debated on Social Media Throwdown.  For me, I’m going after the pros and cons of viral tweeting next.